It’s the most wonderful time of the year… but is it a good time to sell your home?
You might be surprised to learn that there are several benefits to listing your home during the holiday season. However, there are a few essential things to keep in mind. Selling your home from November to December is quite different from selling in the summertime. We’ve compiled a list of our best tips for listing your home during the holidays.
It’s no secret that the winter during the holidays can be absolutely beautiful but also occasionally dark and dreary. This is particularly true when there isn’t any snow, but mud, dead leaves and dark skies. Make sure to tend to your home’s exterior to ensure that everything is clean and tidy, free of clutter, and, most importantly, safe for buyers coming to view your home. Make sure that walkways are salted and free of treacherous ice and snow.
The weather is more frightful, so buyers are typically more selective about which homes they will venture out into the cold and snow to visit. This means as a seller, you will want to help buyers fall in love with your home online first with incredible professional photography and videography. Not only will this help your home stand out from the competition, but it will also give buyers a true sense of the wonderful features that your home has to offer.
Many people put off listing their homes during December for fear that they cannot truly celebrate the holidays. You can still enjoy the season, but there may have to be a few compromises. It’s important to remember that while your home is on the market, it is still a place for you to live in and create holiday memories. However, it is also a product listed for sale. Speak with your Professional Home Stager about which holiday decor pieces enhance your home’s selling features without going overboard and causing unnecessary clutter. To learn more about our recommendations for holiday decor, check out our recent blog post.
Work with your Professional Home Stager to help create a cozy ambiance for potential buyers. House hunting can be a gruelling and emotional process, so going the extra mile to make your home warm, cozy and inviting with really WOW those buyers and help them envision themselves celebrating the season in your home.
Chances are, if you sell your home during the holidays, you have a good reason to do so, whether moving for work obligations, a growing family, or other personal circumstances. In this case, it’s best to work with a Realtor® who is a true expert on your local market who will go full out® to help your home stand out from the crowd and provide you with the Best Real Estate Experience. The holidays are busy, but make sure you work with someone who will not be the ghost of Christmas past when you need them!
During the winter months, inventory tends to be low as people are typically busy. This is great news for sellers as there tends to be much less competition on the market. Check out our market updates page for up-to-date stats in your market.
In the summer, when more people are out and about, they may be more inclined to check out a home that they aren’t overly interested in just to pass the time on a sunny Saturday. In the winter, if a buyer is going to brave the elements to come for a viewing, they are serious about making the purchase. As busy as our schedules tend to be during the holidays, buyers also have a lot of gatherings or events to attend.
People looking to purchase toward the end of the year are hoping for a fresh start in the new year. This often creates a sense of urgency for buyers looking to tie up loose ends, which can often result in a quicker sale before they ring in the new year.
You aren’t just selling your home. You are selling the community and neighbourhood too. There is nothing more cheerful than seeing a neighbourhood decked out for the Christmas season with bright lights, cheer and neighbourly love. There is something so special and warm about a street with several homes decorated for the holidays that it hits home for buyers emotionally as they search for their new home. This is great for sellers, as their community is presented in the best and most beautiful light possible.
Are you ready to begin your Best Real Estate Experience? Our Professional, Loving, Local Realtors® will go full out for you®.
Call us today at 1.888.918.6570, or send us an email.
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