The Simcoe County real estate market saw a modest improvement in sales activity during the week of July 13 to July 19, 2026, while fewer new listings came to market.
A total of 172 homes sold during the week, an increase of two sales from the previous period. At the same time, new listings declined by 93 to 501, helping the sales-to-new-listing ratio improve by five percentage points to 34%.
Although absorption strengthened slightly, inventory remains elevated. Simcoe County ended the week with 5,562 active listings and 7.8 months of inventory, keeping market conditions firmly in buyer’s market territory.
Sales: 172, up two from last week
Average sale price: $750,484, up 1.0%
New listings: 501, down 93
Active listings: 5,562, down four
Sales-to-new-listing ratio: 34%, up five percentage points
List-to-sale price ratio: 97%, up one percentage point
Months of inventory: 7.8
Average days on market: 43
Completed sales increased slightly from the previous week, with 172 properties changing hands across Simcoe County.
While this is only a modest increase, it shows that buyers remain active and prepared to move forward when a home is priced appropriately and offers the right combination of location, condition, and value.
New listings fell to 501, a decline of 93 from the previous week.
The combination of slightly higher sales and fewer properties entering the market pushed the sales-to-new-listing ratio from 29% to 34%. This is an encouraging shift, but the ratio remains well below the level typically associated with balanced market conditions.
Active inventory remained essentially unchanged at 5,562 listings, decreasing by only four properties week over week.
Months of inventory increased from 7.5 to 7.8 months, continuing a broader upward trend from 7.1 months in early June. With more than six months of available inventory, buyers continue to have considerable choice and negotiating leverage.
The average sale price increased by 1.0% to $750,484, while the average list-to-sale price ratio improved to 97%.
This indicates that well-positioned properties are still attracting buyer interest. However, sellers should not interpret the weekly price increase as a sign that the market has shifted in their favour. With inventory remaining high, buyers are still comparing options carefully and negotiating when a property is overpriced.
The average number of days on market increased from 40 to 43.
This is another sign that buyers are taking their time and evaluating the available inventory before making a decision. Sellers should expect that a successful sale may require more patience than it did in a faster-moving market.
Sellers who price accurately and present their homes well are still attracting qualified buyers. In the current market, the strongest results are generally achieved by properties that stand out immediately through strategic pricing, professional marketing, strong presentation, and realistic expectations.
With buyers having more options, launching too high and reducing the price later can make it more difficult to regain attention.
Buyers continue to benefit from a market with substantial inventory, more time to compare homes, and greater room to negotiate.
However, desirable properties that are well priced can still attract strong interest. Buyers should be prepared with financing, a clear understanding of value, and a strategy for acting when the right opportunity appears.
Simcoe County remains a buyer-favoured market, but the latest numbers show a modest improvement in weekly absorption. Sales increased, new listings declined, and the sales-to-new-listing ratio moved higher.
Even so, 7.8 months of inventory and an average of 43 days on market demonstrate that sellers must remain strategic, while buyers continue to hold meaningful negotiating leverage.