The Simcoe County real estate market delivered a noticeable change in momentum during the week of January 19 to 25. After a slow start to the year, buyer engagement is beginning to reawaken. Sales climbed sharply to 100 transactions, marking the strongest weekly performance so far in 2026. At the same time, new listings eased compared to the prior week, creating improved absorption and a healthier balance between supply and demand. These are early indicators that winter market activity is gaining traction.
Pricing remained stable throughout the week. The average sale price held near $717,000, showing that this shift is being driven by participation rather than pricing pressure. In other words, more buyers are stepping back into the market, not because prices are dropping, but because confidence and readiness are returning.
Inventory levels are still elevated, though they are now moving in the right direction. Months of inventory declined from 13.6 to 11.4, and days on market shortened from 68 to 56. Homes are selling faster than they were just one week ago, and well-positioned listings are beginning to benefit from renewed attention. While conditions remain balanced overall, momentum is clearly improving.
Looking at the broader trend, sales have now increased steadily for four consecutive weeks following the holiday slowdown. This confirms the recent jump in activity is not a one-off spike, but part of a gradual re-entry of buyers across Simcoe County. As we move deeper into the winter season, prepared buyers and realistic sellers are starting to find favourable opportunities.
This remains a strategic market. Buyers still enjoy choice and negotiating power, while sellers who price accurately and present their homes well are seeing stronger results than earlier this winter. The window of opportunity is open on both sides of the transaction for those who act with clarity and preparation.
Buyer activity is increasing, though the market remains balanced and strategic
Well-priced homes are benefiting from reduced competition and faster selling timelines
Inventory remains elevated, but absorption is improving week over week
Pricing is stable, signalling confidence rather than price-driven urgency
Prepared buyers and realistic sellers are positioned best in the current environment
If you are thinking about buying, now is the time to get clear on your budget and buying power so you can act quickly as opportunities appear.
If you are considering selling, accurate pricing and strong presentation are becoming more important as momentum builds and buyer attention increases.
For both buyers and sellers, having a strategy before spring activity ramps up can create a significant advantage.
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