February 20, 2026:

Market Update Feb 9 - Feb 15: Prices Climb 8.2% as Momentum Builds

A Market Gaining Strength, Not Speed

This week’s numbers tell a more nuanced story than a typical headline might suggest. The average sale price increased 8.2% week over week, rising from $690,918 to $747,739. At the same time, days on market dropped significantly from 62 days to 47, a 24% improvement in speed. Sales volume increased modestly, new listings rose slightly, and months of inventory declined from 8.39 to 8.00 despite more active listings entering the market.

This is not a market overheating. It is a market becoming more efficient.

Inventory remains elevated compared to balanced market conditions, but the drop in months of inventory alongside faster sales indicates improved absorption. In simple terms, buyers are engaging more confidently when properties are positioned correctly. The quality of listings and pricing strategy are directly influencing results.

What This Means If You’re Selling

An 8.2% price increase is encouraging, but it does not mean every home is automatically worth more. The data suggests that well-prepared and strategically priced homes are driving the average upward. In an environment with 8 months of inventory, buyers still have options. Overpricing is quickly exposed.

If you are planning to sell, your focus should be on preparation and positioning. That means studying recent comparable sales carefully, understanding active competition in your specific neighbourhood, and pricing with intention rather than optimism. Professional staging, strong photography, and targeted digital marketing are no longer optional. They are differentiators that directly impact days on market and final sale price.

Sellers should also pay attention to timing. With homes selling 15 days faster week over week, the market is rewarding decisiveness. Entering the market with a clear plan, rather than testing the waters, will protect your leverage and negotiating power.

What This Means If You’re Buying

For buyers, rising prices combined with faster sales may signal urgency, but context matters. Inventory has improved compared to late fall lows, which creates more selection and negotiating flexibility. However, the drop in days on market shows that desirable homes are not sitting.

This is a preparation-driven market for buyers. Securing mortgage pre-approval, defining non-negotiables, and understanding true market value are critical steps before writing an offer. Negotiation opportunities still exist, especially on properties that are dated or overpriced, but hesitation on well-positioned listings can mean missing out.

Buyers who approach this market analytically, rather than emotionally, are in the strongest position.

Why These Numbers Matter Now

When prices rise while days on market fall and inventory tightens slightly, it signals improving buyer confidence. This often precedes stronger seasonal activity in the spring market. The key difference today is that supply remains relatively high, preventing aggressive acceleration.

That creates a strategic window.

Sellers who prepare properly can capture serious buyers who are already active. Buyers who act decisively can still leverage selection before potential further tightening.

In this type of market, outcomes are not determined by conditions alone. They are determined by execution.

Your Next Step

If you are considering a move this year, the most important step is clarity.

A personalized home evaluation will show how your property compares to recent sales, how it stacks up against current competition, and what buyer demand looks like in your specific area. It will also outline practical recommendations to elevate your home’s value before listing.

Whether you are buying, selling, or simply planning ahead, strategy begins with understanding your position.

Get your free home evaluation today and find out what your home is really worth in today’s Simcoe County market.